Sam Utne
personal site



My name is Sam Utne.

I'm a Strategist, Creative Director, & Entrepreneur. I help clients develop programming, products, and businesses with an eye toward community building and authentic storytelling. I use a system of defining goalscreating strategy > building infrastructure > setting process. Sometimes I call myself a business cartographer.

I'm a co-Founder of Madcap Factory where we work with brands to engage their communities through playful events and experiences. I am also a mentor at the NYCEDC's Futureworks Incubator.

I was Managing Director of Impact Hub NYC, co-Founder of Postography, Creative Director at TILE Financial, Business & Innovation Strategist at Fahrenheit 212, and Director of Marketing at IMP (now AdPredictive). I served on the board of Threshold Foundation and have been an early advisor to many startups including Runa, Mexicue, and L

Visit "About" & "Projects" for a more complete picture of who I am and what I do. Or, cut to the chase and contact me to discuss how I can help you.