Sam Utne
personal site



My name is Sam Utne.

I'm a Strategist, Creative Director, & Entrepreneur. I help clients identify and develop strategic initiatives (like programming, products, and businesses) in-line with the highest priorities of their organizations with an eye toward community building and authentic storytelling. I use a system of defining goalscreating strategy > building infrastructure > setting process. Sometimes I call myself a business cartographer.

I'm the Founder of Fort Greene Commins which partners with local restaurants to provide quiet, focused, daytime workspace for neighbors and evening events and workshops for the community. I'm a co-Founder of Madcap Factory where we work with brands to engage their communities through playful events, experiences, and products.

I mentor at the NYCEDC's Futureworks Incubator. I was Managing Director of Impact Hub NYC, co-Founder of Postography, Creative Director at TILE Financial, Business & Innovation Strategist at Fahrenheit 212, and Director of Marketing at IMP (now AdPredictive). I served on the board of Threshold Foundation and have been an early advisor to many startups including Runa, Mexicue, and L

Visit "About" & "Projects" for a more complete picture of who I am and what I do. Or, cut to the chase and contact me to discuss how I can help you.